BOOT. BRAND. BELIEF. BE.: Timberland

Boot. Brand. Belief. Be. Serv-a-palooza 2011

After spending countless hours with my Project Leader team sorting and organizing tools for multiple service projects at Timberland Headquarters, all I could do was think, talk, tweet, Facebook, write and be overly excited about Timberland’s 14th annual Serv-a-palooza! As humorous as the word may seem, Serv-a-palooza is nothing short of amazing. What started off as an annual-one day service event, now Serv-a-palooza is a week long series of services that are done across the globe.

2011 Serv-a-palooza facts:

  • Timberland employees get 40 paid hours of annual service work.
  • Serv-a-palooza is participated globally at every Timberland Co.
  • 175 volunteers at the Global Headquarters in Stratham, NH, framed 5 Habitat for Humanity homes for three families in Joplin, Missouri and 2 families in Kansas City.

    Building Homes

  • 163 volunteers painted a pavilion, refurbished a volleyball court, painted playground games, built an outdoor classroom, enhanced local little league fields, refurbished local buildings of historic importance and improved grounds at a high school in Newmarket, NH, (Timberland’s first home).
  • 110 volunteers transformed a day care center’s playground, built a children’s garden and painted in Dover, NH.
  • 60 volunteers replaced old carpeting with wood floor laminate, painted, refurbished bathrooms and added an outdoor picnic space for members of the Disabled Veterans Association to enjoy at the VA Center in Newington, NH.
  • 40 volunteers partnered with the Urban Forestry Center where they prepared trails and provided environmental stewardship in Portsmouth, NH.

You’ve heard the quote, “Many hands make light work.” Timberland didn’t carry out this service event on their own. City Year New Hampshire, Care Force, Timberland employees, Habitat for Humanity, VF Corporation reps, Global Stewards (Timberland employees from around the world), family and community members all joined in effort to make the day possible.

And of course I was there for the grand day, revamping the Timberland space for the “after party” to celebrate a wonderful day of service. I was honored to be in the presence of greatness and to completely absorb and understand the relationship that Timberland and City Year New Hampshire has built in the past 10 years. In addition, Timberland has supported City Year since 1989, City Year’s second year!!!! After all, the story is that City Year’s idealistic vision of service influenced Timberland to create Serv-a-palooza into what it is today. Even with the purchasing of the Timberland Co. by the VF Corporation (they own brands like The North Face, 7 For all Mankind, Nautica, Vans, and many more) I’m still hoping the new Timberland owners really witnessed the magic of what service can do to a major company and continue Serv-a-palooza for years to come.

Timberland Ice Sculptures


About VilmaRodriguesSilva11CM

A young idealist who graduated from the University of Connecticut and is now ready to change the world! "The world seems too busy for compassion and love, lets change that"- @Vilma_Rodrigues
This entry was posted in Manchester, NH, Project Leaders, Uncategorized. Bookmark the permalink.

2 Responses to BOOT. BRAND. BELIEF. BE.: Timberland

  1. Pingback: #ThankfulThursday: @Timberland_Jeff and Timberland

  2. Pingback: #ThankfulThursday: @Timberland_Jeff and Timberland « City Year Detroit Blog

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